Download PDF by Dirk Heinrich: Customer Relationship Management im Krankenhaus: Empirische

By Dirk Heinrich

Dirk Heinrich entwickelt ein Kundenwertmodell für niedergelassene Ärzte und operationalisiert es für ein spezifisches Krankenhaus, bevor er Handlungsempfehlungen für das Krankenhausmanagement ableitet.

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Customer Relationship Management im Krankenhaus: Empirische Überprüfung eines Kundenwertmodells für niedergelassene Ärzte (Marktorientiertes Management) (German Edition) by Dirk Heinrich


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