By Winthrop H. Smith
Catching Lightning in a Bottle lines the full heritage of Merrill Lynch and the company's colossal effect at the international of finance, from the beginning of the once-mighty corporation to its inauspicious finish. all through its ninety-four yr historical past, Merrill Lynch revolutionized finance by means of bringing Wall highway to major road, working lower than a chain of directions often called the foundations. those values allowed the corporate to realize the belief of small traders through placing the consumers' pursuits first, riding a company trajectory that multiplied capital markets and fueled the expansion of the yank post-war economic system. Written via the son of Merrill Lynch co-founder Winthrop H. Smith, this booklet describes the production and evolution of the corporate from Charlie Merrill's one-man store in 1914 to its acquisition by means of financial institution of the United States in 2008.
Author Winthrop H. Smith Jr. spent twenty-eight years on the corporation his father co-founded, bringing a distinct viewpoint to undergo in telling the tale of the corporate that democratized the inventory industry and at last fell from its lofty perch.
- Learn why the firstly scoffed at Charles Merrill's "radical" funding ideas
- Discover the beginning of the rules, and the way they drove operations for almost a century
- Find out why the writer left a profitable Wall highway occupation, and why it was once this kind of shrewdpermanent move
- Examine the tradition and values that equipped Merrill Lynch into one of many world's such a lot profitable and revered companies
Revolutionary imaginative and prescient is unusual, and enduring good fortune is much more so. whilst a unmarried association demonstrates either one of these features, it really is felt in the course of the international. realize the attention-grabbing tale in the back of Merrill Lynch and the lads who outfitted it from an insider's point of view in Catching Lightning in a Bottle.
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Catching Lightning in a Bottle: How Merrill Lynch Revolutionized the Financial World by Winthrop H. Smith