By Kees Jansen,Sietze Vellema
The quantity explores how a few have spoke back to environmental pressures via exploiting new consumer-created markets; a few replaced their construction practices in a sustainable manner; whereas others have complied with (or resisted) kingdom environmental legislation, significantly labelling platforms and certification. every one learn explores how institutional, cultural, financial, political and technological contexts form the innovations of massive enterprise. subject matters contain 'green bananas', genetically transformed tomatoes and soy, the hot markets in natural produce, well-being and insecticides, and entry to justice.
The booklet explains why a few agencies are profitable in introducing environmentally pleasant recommendations, and others will not be. the most important to knowing contrasting results is analyzing the interplay among inner company environments the place revenue and potency issues predominate, and exterior environments the place shopper personal tastes, NGO pressures and executive law are very important. The publication additionally explores attainable new roles for the general public area. the result's a cosmopolitan and important research of commercial practices and regulatory structures within the agro-food sector.
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Extra resources for Agribusiness and Society: Corporate Responses to Environmentalism, Market Opportunities and Public Regulation
Agribusiness and Society: Corporate Responses to Environmentalism, Market Opportunities and Public Regulation by Kees Jansen,Sietze Vellema