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By Kees Jansen,Sietze Vellema

This quantity examines how some distance agribusiness organizations are responding to the possibilities and pressures because of rising environmental information. particularly, in what methods are they altering their R & D and enterprise practices on the way to enhance new environmentally orientated items, companies and techniques of creation? And what can they modify in their personal volition, and the place is exterior course an important situation of environmentally pleasant innovation? those questions are explored via investigations of specific biotech and agribusiness businesses -- together with Monsanto, Ciba Geigy, Dole, and Chiquita -- and their habit in occasions as different as California, Europe, Australia, Brazil, and significant the United States.

The quantity explores how a few have spoke back to environmental pressures via exploiting new consumer-created markets; a few replaced their construction practices in a sustainable manner; whereas others have complied with (or resisted) kingdom environmental legislation, significantly labelling platforms and certification. every one learn explores how institutional, cultural, financial, political and technological contexts form the innovations of massive enterprise. subject matters contain 'green bananas', genetically transformed tomatoes and soy, the hot markets in natural produce, well-being and insecticides, and entry to justice.

The booklet explains why a few agencies are profitable in introducing environmentally pleasant recommendations, and others will not be. the most important to knowing contrasting results is analyzing the interplay among inner company environments the place revenue and potency issues predominate, and exterior environments the place shopper personal tastes, NGO pressures and executive law are very important. The publication additionally explores attainable new roles for the general public area. the result's a cosmopolitan and important research of commercial practices and regulatory structures within the agro-food sector.

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Agribusiness and Society: Corporate Responses to Environmentalism, Market Opportunities and Public Regulation by Kees Jansen,Sietze Vellema


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